• £125 billion of sales is generated as a direct result of direct marketing. (Annually)
• Approximately 886,000 jobs are generated as result of direct marketing (which is just over 3% of the total UK workforce).
• Around 73% of all UK companies (with a turnover of £1 million plus) undertake some form of direct marketing.
• A lot of UK charities rely on direct mail to generate much needed awareness and funds for their causes.
• Direct Mail can offer choices and value to its consumers along with the convenience of it being delivered to their home.
• Around 60% of UK consumers buy goods and services each year as a result of direct marketing. 30%+ of these consumers have made 2+ purchases in the last 3 months
• Those consumers who are less mobile or disabled can gain otherwise prohibited access to goods and services
• A larger carbon footprint can be created by Online billing compared to mail-based bills using recycled paper.
• Paper in Direct Mail can be a farmed, sustainable crop – the pulp used in paper is made from what is left over when a tree is felled for commercial purposes, such as construction. And therefore doesn’t waste trees.
• Only 1% of UK landfill is a result of Direct mail whereas the newspaper industry generates nearly 10 times as much – 9.1%.
*Please note our facts were correct at the time of publishing*